Apple Schedules Second Fall Product Launch With New Macs, AirPods Due

After unveiling new iPhones and smartwatches last month, Apple (AAPL) is likely to introduce new Mac computers and AirPods wireless earbuds at a second fall product launch event next week. Apple stock dipped on Tuesday after the consumer electronics giant announced the event.


Apple will broadcast its latest product launch event, dubbed “Unleashed,” from its Cupertino, Calif., headquarters starting at 10 a.m. Pacific time on Oct. 18.

Analysts and tech journalists widely expect Apple to announce new MacBook Pro notebooks powered by its M1X processors. Apple is rumored to be working on new 14-inch and 16-inch MacBook Pro models. It would mark the first redesign of the product family in five years. Current MacBook Pro models still use Intel (INTC) processors.

Also reportedly on tap for the event are AirPods 3 wireless earbuds. AirPods 3 are said to feature a design similar to AirPods Pro, with shorter stems and a more rounded ear design, but without replaceable ear tips.

But with an ambiguous name like “Unleashed,” Apple’s next launch event is likely to spur speculation of a possible surprise product. Among the products that Apple is rumored to have in the works are augmented reality glasses and an electric car.

Apple Stock Forms Flat Base

On Sept. 14, Apple introduced its 15th-generation smartphones, the iPhone 13 series. It also debuted the Apple Watch Series 7 smartwatches and new iPad tablets. But investors were unimpressed. Apple stock fell 1% after the event.

On the stock market today, Apple stock slid 0.9% to close at 141.51.

Apple stock has formed a flat base with a buy point of 157.36, according to IBD MarketSmith charts. However, it currently trades in the lower half of its base and is below its 50-day moving average line.

Follow Patrick Seitz on Twitter at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.


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