CU Realty Services welcomes new CEO as rebrand beckons

CU Realty Services, a credit union service organization focused on mortgages, has a new chief executive officer.

Herb Behrens joined the Scottsdale, Ariz., CUSO as its new CEO, effective April 1. He succeeds cofounder Mike Corn, who is transitioning to chairman of the CU Realty board.

Behrens served most recently as vice president of mortgage lending at Baxter Credit Union in Vernon, Ill., and has been a member of the CU Realty board since 2015.

“There truly is no better person for this position,” Corn said in a press release. “Through his role with BCU, one of our highest performing credit union partners, Herb brings a unique perspective on the value we offer to credit unions. He is an engaging leader, and uniquely combines an incredible amount of knowledge about our history with an equally incredible understanding of the inner workings of credit unions and the mortgage marketplace. We are proud to have him represent and lead the organization into the future”

The CUSO is also set for a rebrand. Effective June 1, the company will be known as HomeAdvantage, which doubles as the name of its signature offering.

“There is nothing more personal than where you live and probably nothing more emotional than the decision of where you decide to put roots,” Behrens said in the release. “The name HomeAdantage resonates with the true focus of the company, which is to make homeownership more accessible and rewarding.”

CU Realty Services is the nation’s largest real estate CUSO and serves more than 120 credit unions across 24 states.

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