- Charli Prangley is a YouTube creator who films videos about design and her daily life.
- Prangley started posting videos to YouTube in 2013 and now has about 200,000 subscribers.
- She spoke with Insider about how much she makes on YouTube from sponsors, ads, and affiliate links.
- See more stories on Insider’s business page.
This is the latest installment of Insider’s YouTube money logs, where creators break down how much they earn.
Charli Prangley is a part-time YouTube creator who earns a side income each month by filming videos in-between her work hours.
Prangley started her YouTube channel in 2013. Now she has 198,000 subscribers on her YouTube channel where she posts videos about web and graphic design, along with videos about her daily life.
She lives in Spain, and works for the US-based company ConvertKit, an email marketing platform for creators. Her work hours are typically later in the day, which allows her the time to sit down and film videos in the morning.
Since the company is creator-focused, it has no issues with Prangley’s online business and presence online, she said.
But how much does Prangley earn each month?
75% of her annual income comes from her main career at ConvertKit, and 25% comes from her side income streams as a creator, she said.
Prangley’s two main sources of income as a creator are usually money earned from brand sponsorships she negotiates himself, and ad revenue from YouTube.
She broke down how much she had earned from sponsorships in 2021, which Insider verified with documentation she provided:
- January: $1,417 British pound sterling (GBP), $1,954 USD
- February: $3,170 GBP, $4,372 USD
- March: $0
- April: $2,806 GBP, $3,870 USD
- May: $1,355 GBP, $1,869 USD
“Get really clear about what your standards are as a creator,” Prangley said. “I’m not going to take on a sponsorship unless I already know and use the tool myself. That severely limits my options, but it also means I’m not wasting a ton of time going back and forth with a company to learn about it.”
‘I knew that consistency was the way to grow on YouTube’
When she started her YouTube channel, she uploaded at least one video every week for about five years straight. She would often work on editing her YouTube videos before work and on her commute. Prangley still uploads videos weekly, typically every Wednesday.
“I knew that consistency was the way to grow on YouTube,” Prangley said.
Now she has two video editors and a content manager who writes her video titles and descriptions.
“That’s what’s made it possible for me to keep doing YouTube at the scale I am doing it while progressing in my career,” Prangley said.
Prangley decided to stop monetizing her YouTube videos through the Partner Program in 2016 after seeing ads for companies that went against her personal morals, she said.
But her channel does still earn some revenue from her older videos.
She broke down how much her YouTube channel had earned from Google-placed ads in 2021 through the Partner Program. Insider verified his earnings with documentation she provided:
- January: $437 British pound sterling (GBP), $602 USD
- February: $417 GBP, $575 USD
- March: $359 GBP, $495 USD
- April: $318 GBP, $495 USD
- May: $290 GBP, $400 USD
Aside from YouTube ad revenue and brand sponsorships, affiliate marketing is another revenue source for Prangley.
She broke down how much she had earned from affiliate marketing in 2021, which Insider verified with documentation she provided:
- January: $124 British pound sterling (GBP), $171 USD
- February: $193 GBP, $266 USD
- March: $264 GBP, $364 USD
- April: $84 GBP, $115 USD
- May: $379, $522 USD
“I doubled my side hustle income in the past year,” Prangley said. “I think there are two core reasons for that: the fact that I hired more help and diversifying my income streams.”