Get a mentor. Whether it’s a more formal kind of relationship or just learning and being around those you admire—it’s so important.
What brand was your first big client as an influencer?
Was there a moment that you realized, “Okay, I might actually be very good at my job as a content creator”?
About five years ago when I was in Milan, someone recognized me. I remember it so well because she was calling my name from across the street. I was thinking, What?! She then told me how much I inspired her to travel to Milan, and I just felt so grateful within that moment.
Who influences your own personal style the most?
I get my interest in fashion from my mom. A big part of my life was spent being more of an observer. I was so shy and reserved in my teens and 20s, and watching my mom, the way she dressed, being a divorcée especially in Cameroon—which is still a fairly patriarchal place—and she did all of this in the ’80s.
What’s your favorite low-stakes treat after a productive day?
A shower. There’s a difference between the quick shower I take in the morning before starting my day and the one I take at night. Just standing under the shower late at night after the twins are put to sleep and I can just take a breath. It’s just such a release.
What’s your go-to thank-you gift?
Unique food items, a bottle of something special, and if I’m close to you, a spa certificate.
What’s your typical email sign-off?
“Cheers”—picked that up during my gap year working in London!
What do you wish more people knew about Cynthia Andrew?
I share so much online that I don’t really think there’s much that people don’t know about me. Obviously, there are hard days and every single thing isn’t shared on social. So I guess that’s what I’d want people to know: that who I am online is who I am in real life.