By Chris Christoff, co-founder of MonsterInsights, the leading WordPress plug-in for Google Analytics.
Are you looking for a way to boost sales and build trust with your target audience? If so, consider the benefits of adding social proof signals to your website.
Social proof is a marketing strategy based on the idea that people are more likely to take a specific action if they see others doing the same thing. If a shopper isn’t sure about your product or service, they will often look around and see what other people think about your brand before they make a decision.
There are plenty of ways to use this powerful marketing strategy on your website. Today, we will explore several tried-and-true techniques we’ve used to build trust and generate sales with social proof.
Ready? Let’s get started.
1. Make It Easy For Customers To Leave Reviews
Reviews are, without a doubt, one of the most well-known and valuable pieces of social proof. Think about the last time you placed an order online. If you’re like many people, you spent time reading reviews from existing customers before completing your order.
Consumers naturally want to see what kind of experience others had with your product or service, even if they are complete strangers. Reviews can help build trust with new visitors, and they allow existing customers to tell others about your brand.
We suggest showing reviews strategically throughout your website. Specifically, you’ll want to make it easy for customers to leave reviews directly on your product pages. After a customer places an order, send them a reminder email and encourage them to leave feedback on your site.
You can also build your reputation by showing testimonials on your homepage. So, if a well-known expert endorses your product or service, think about adding their review to a high-traffic part of your website. If someone lands on your site for the first time and recognizes the person speaking highly of your brand, they will be more likely to approach your products and services with built-in trust.
2. Show Live Sales Notifications
Live sales notifications are another excellent way to show visitors that other people are interested in your product or service. In many cases, these notifications appear as small pop-ups in the bottom corner of the screen.
When a consumer is browsing your products, checking out your blog or even on the payment page, they can see how other people are interacting with your site. If someone is on the fence about placing an order but suddenly sees three notifications that shoppers recently checked out, this could encourage them to take action.
You also can go beyond showing when a user buys a product. We also show our visitors how many people are currently browsing our site and alert visitors when someone joins our email list. These subtle social cues can significantly impact your sales, traffic and lead generation efforts.
3. Include Trust Badges
Trust badges, also known as trust seals, are an excellent way to show your customers that your site is safe and that their data is secure. You’ve likely spotted one of these little symbols on a contact form or payment page while shopping online.
Essentially, trust badges are icons that show that your company is trusted by other well-known brands, such as PayPal and Norton. If a shopper sees that your brand is backed by PayPal, a company they may have used for years, they will be far more likely to give you their information and finalize their purchase.
Consumers don’t know whether your business is trustworthy the first time they discover your site. You could have the best product on the market, but users won’t know or care unless you show them that your brand is trusted by globally recognized companies.
4. Strategically Display Impressive Stats
You can also show social proof on your site by strategically displaying impressive statistics and figures that focus on your brand. For instance, if you want visitors to sign up for your email list, you could include the number of people currently subscribed to receive emails from your company.
Imagine being on an e-commerce website and thinking about joining the brand’s list for future promotions. You’d most likely feel more comfortable signing up if the business shows that it currently has 50,000 subscribers.
We are naturally drawn to take action when we see that thousands of people endorse a product, email list or social media channel. If you have impressive brand-based statistics, don’t be afraid to share this information with your audience.
Let’s say your goal is to get more social media followers from your website. You could include a follow button on your sidebar with the current number of followers right below the call to action to encourage more people to click through to your profile.
Back To You
As you can see, there are plenty of creative ways to add social proof to your website. The tips outlined above work well for us, and we recommend that businesses across all industries experiment with this powerful marketing strategy if they want to build trust with their audience and skyrocket sales.