Why health tech companies are investing so heavily in care teams

Kristen Campbell often felt like she was treating patients without all the pieces of the puzzle in front of her. As a clinical dietician at a large medical center, she usually had 15 minutes to run through their medical history  and squeeze in a new diet and exercise plan. It was only after taking a job with a virtual diabetes company — and joining a larger team of providers for patients — that she felt like she could see the whole picture.

Campbell’s experience points to a shift happening amid the virtual care boom: a rise in team-based approaches to care. Instead of pairing a provider and a patient, digital health companies are increasingly deploying teams of specialists, coaches, and therapists who establish a relationship with each patient and guide them over time.

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