Tech

Brands are falling back in love with ad agencies

Good morning and welcome to Insider Advertising for March 8. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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J Crew holiday event

Recording artist Curtis Harding at the J Crew ‘Holiday by You’ event.

Moses Robinson / Getty Images


The pandemic is putting huge pressure on brands, and it’s causing them to fall back in love with traditional ad agencies

Read the story.


Ebony cover

The new Ebony cover released March 1 featuring artwork by Jon Moody

Courtesy of Ebony


The return of Ebony magazine: After a $14 million buyout, its new millennial owner talks a historic relaunch

  • Under new ownership, Ebony magazine has officially relaunched.
  • Dominic-Madori Davis spoke with its new owner is 34-year-old Eden Bridgeman, daughter of businessman Junior Bridgeman.
  • Ebony was founded in 1945 by publisher John Johnson and during the 1960s, the publication earned acclaim for its coverage of the civil rights movement. Ebony’s diminutive, sister magazine, Jet, was founded in 1951 by Johnson.

Read the story.


IAMS dog food



Tony Tribble/AP


Mars’s new head of pet care in North America explains his plan to take on DTC rivals like Ollie, Jinx, and The Farmer’s Dog

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.



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